A great plastic business card should communicate the overall representation of your business — not simple, knowing that the card measures only 2″ by 3.5″.
How can you likely get a communication crossed in such a little space?
You can’t assume your business card to say the entire story about your business. What you should assume it to do is display an authorized image that people will recognize. The wording, color, and texture of your business card have much to do with its attractiveness and its capacity to communicate your company image.
Use your common sense when creating your business card.
If your company markets children’s games and toys, you might try applying bright, primary colours and the words printed in child’s script. While, if you run a financial consulting business, then you need your business card to carry reliability and professionalism, so stick to natural looks such as black print on a grey, white or beige background.
Of course, professional designers demand businesspeople should not try to endeavour to create a business card on their own, but many cash-strapped company owners have no other option.
The best route of action: Study at all the business cards you collect and copy the cards that you want. You may have extra leeway if you are in an artistic business, such as party preparing or distributing, but in general, keep the succeeding points in mind:
- Use your company’s logo as the base. Make it the biggest portion of the card.
- Make it simple. Do not devour too much message on the card.
- Do add the imperatives — your name, title, address, phone, company name and fax numbers, and website addresses and email.
- Make sure the fonts are readable.
- Stick to one or two colours
Once you have got business cards, make the utmost of them:
- Always present people extra than one card (so they can give it to others).
- Introduce your business card in all conformity.
- Carry cards with you at all times, out them in a card case, so they are neat and clean.
Your business cards do not have to be dull. If your business allows for a little artistic flair, here are little designs to try:
Use 4-inch-by-7-inch squares that fold up just like a mini brochure; cards produced of plastic or cards with pictures on them.
Though they are more conventional than the standard business cards, cards in modern shapes get more attention. You can try using a teddy bear pattern for a day-care assistance service, for instance, or a birthday cake shape for a party planner or organizer service.
Paper with texture can append to a card’s interest, as can painted paper. Overall, stay with brighter shades that improve readability.
Thermography is a process that produces raised, shiny print that adds interest to a business card. Foil stamping and embossing are two other printing means that can provide your card more visual interest.