5 Points for a Successful Business Card

Notwithstanding the move to all digital, the exchange of an imprinted business card is a time-tested custom in face-to -face business communications.  Whether you are meeting a soon-to-be client for the first time or at networking occasion, your business card is a major factor in building a good impression. Well-connected business people, savvy never part home without a heap of efficiently designed business cards in their purse or wallet, but what precisely compounds an efficient design of a business card? These five points should provide you some guidelines when you want to redesign your business card:

 Message

The principal objective of a business card is to make it simple for people to reach you.  Add only the contact information that is essential.  For example, phone, cell, email, website, name, job title, and address.  You don’t want to provide a lengthy list of services or every single posting address if your business has many locations. There is tiny space on a business card, therefore by restricting the quantity of textual data, the overall design will be neater and clearer to read. Learn More

Your brand

A business card sends your brand by proposing brand components, such as logo, fonts, and colors. It is important that your business card is constant with your other branded stuff. This helps to strengthen your brands, easing new associates recognize you and your company fully.

Size

If you’ve ever considered about creating your business cards bigger, smaller, or yet a beautiful die cut to standout from your competition, there are benefits and drawbacks to consider. The typical business card is 3.5” x 2”— which means wallets and business card containers are created to fit this size.  If your business card does not fit into these items, it may get thrown in the garbage—making you miss out on potential business. So it’s helpful to formulate a design that stands out while fitting inside those dimensions so that your recently made contacts can take and save your information readily.

The paper

There are three points you want to think when picking the paper stock for your card— design, weight, and finish. First, you want your business card to be firm, so it would not get scratched or torn in your business card holder or wallet. Just like a weak handshake doesn’t give a good impression; not does a poor business card. Next, you need to think the design of your card and what color and texture of the paper will complement the design the best. Simple adjustments such as an off-white sheeting paper stock versus a bright white soft paper stock will change the final result. Finally, you need to consider the outcome—is matte, glossy or uncoated is the best? That’s up to the artist and printer—but it’s ever nice to be ready to note down some further information on your card if needed. Some examples of coatings or finishing won’t recognize this—such as shiny and certain matte coatings.

The design

The business card design should present both your contact and brand elements information in a tiny space. So it is better to keep the design organized and clean. This can be accomplished by ensuring that there is space on the card. Negative space lets your eyes be rested and focused your concentration on what’s most relevant.  Choosing suitable fonts and font sizes is also important because it affects the legibility. It’s better to pick a font that is still readable even at a small size—a standard serif or sans serif font can be your best bet. Finally, you want to create the content (branding elements and information) so that it’s visually appealing and user-friendly.

Having a powerful, yet uncomplicated and clear to read business card design will display you as someone who is savvy, professional and tasteful—someone that is delightful to do business with. So before you start your search for the ideal business card design, follow these five points in mind: message, brand, size, paper and design.