How to Make your Business Card Noticed

A great plastic business card should communicate the overall representation of your business — not simple, knowing that the card measures only 2″ by 3.5″.

How can you likely get a communication crossed in such a little space?

You can’t assume your business card to say the entire story about your business. What you should assume it to do is display an authorized image that people will recognize. The wording, color, and texture of your business card have much to do with its attractiveness and its capacity to communicate your company image.

Use your common sense when creating your business card.

If your company markets children’s games and toys, you might try applying bright, primary colours and the words printed in child’s script. While, if you run a financial consulting business, then you need your business card to carry reliability and professionalism, so stick to natural looks such as black print on a grey, white or beige background.

Of course, professional designers demand businesspeople should not try to endeavour to create a business card on their own, but many cash-strapped company owners have no other option.

The best route of action: Study at all the business cards you collect and copy the cards that you want. You may have extra leeway if you are in an artistic business, such as party preparing or distributing, but in general, keep the succeeding points in mind:

  • Use your company’s logo as the base. Make it the biggest portion of the card.
  • Make it simple. Do not devour too much message on the card.
  • Do add the imperatives — your name, title, address, phone, company name and fax numbers, and website addresses and email.
  • Make sure the fonts are readable.
  • Stick to one or two colours

Once you have got business cards, make the utmost of them:

  • Always present people extra than one card (so they can give it to others).
  • Introduce your business card in all conformity.
  • Carry cards with you at all times, out them in a card case, so they are neat and clean.

Your business cards do not have to be dull. If your business allows for a little artistic flair, here are little designs to try:

Use 4-inch-by-7-inch squares that fold up just like a mini brochure; cards produced of plastic or cards with pictures on them.

Though they are more conventional than the standard business cards, cards in modern shapes get more attention. You can try using a teddy bear pattern for a day-care assistance service, for instance, or a birthday cake shape for a party planner or organizer service.

Paper with texture can append to a card’s interest, as can painted paper. Overall, stay with brighter shades that improve readability.

Thermography is a process that produces raised, shiny print that adds interest to a business card. Foil stamping and embossing are two other printing means that can provide your card more visual interest.

5 Points for a Successful Business Card

Notwithstanding the move to all digital, the exchange of an imprinted business card is a time-tested custom in face-to -face business communications.  Whether you are meeting a soon-to-be client for the first time or at networking occasion, your business card is a major factor in building a good impression. Well-connected business people, savvy never part home without a heap of efficiently designed business cards in their purse or wallet, but what precisely compounds an efficient design of a business card? These five points should provide you some guidelines when you want to redesign your business card:

 Message

The principal objective of a business card is to make it simple for people to reach you.  Add only the contact information that is essential.  For example, phone, cell, email, website, name, job title, and address.  You don’t want to provide a lengthy list of services or every single posting address if your business has many locations. There is tiny space on a business card, therefore by restricting the quantity of textual data, the overall design will be neater and clearer to read. Learn More

Your brand

A business card sends your brand by proposing brand components, such as logo, fonts, and colors. It is important that your business card is constant with your other branded stuff. This helps to strengthen your brands, easing new associates recognize you and your company fully.

Size

If you’ve ever considered about creating your business cards bigger, smaller, or yet a beautiful die cut to standout from your competition, there are benefits and drawbacks to consider. The typical business card is 3.5” x 2”— which means wallets and business card containers are created to fit this size.  If your business card does not fit into these items, it may get thrown in the garbage—making you miss out on potential business. So it’s helpful to formulate a design that stands out while fitting inside those dimensions so that your recently made contacts can take and save your information readily.

The paper

There are three points you want to think when picking the paper stock for your card— design, weight, and finish. First, you want your business card to be firm, so it would not get scratched or torn in your business card holder or wallet. Just like a weak handshake doesn’t give a good impression; not does a poor business card. Next, you need to think the design of your card and what color and texture of the paper will complement the design the best. Simple adjustments such as an off-white sheeting paper stock versus a bright white soft paper stock will change the final result. Finally, you need to consider the outcome—is matte, glossy or uncoated is the best? That’s up to the artist and printer—but it’s ever nice to be ready to note down some further information on your card if needed. Some examples of coatings or finishing won’t recognize this—such as shiny and certain matte coatings.

The design

The business card design should present both your contact and brand elements information in a tiny space. So it is better to keep the design organized and clean. This can be accomplished by ensuring that there is space on the card. Negative space lets your eyes be rested and focused your concentration on what’s most relevant.  Choosing suitable fonts and font sizes is also important because it affects the legibility. It’s better to pick a font that is still readable even at a small size—a standard serif or sans serif font can be your best bet. Finally, you want to create the content (branding elements and information) so that it’s visually appealing and user-friendly.

Having a powerful, yet uncomplicated and clear to read business card design will display you as someone who is savvy, professional and tasteful—someone that is delightful to do business with. So before you start your search for the ideal business card design, follow these five points in mind: message, brand, size, paper and design.

5 Essential Business Card Styles

Pick a business card style that is suitable for your industry, business, and individual style. If you are a funeral manager, for instance, you do not want to be found giving out a very day-glow card with some cartoon characters on them. If you are a machinist whose masterpiece is transforming old Beetle into a dune buggy, a black-on-white embossed card will seemingly be left into the nearest circular file. When creating a design, begin with the style that better promotes the business brand you want to propel. To assist you to get ignited, here are five various card styles for you to recognize:

Basic cards

A basic card is lettered in black ink on a plain cream or white stock. This is a great style to take when service is all you need. It is a no-nonsense procedure that can interest to clients and recruits who would not be swayed by fancy design features. The design is uncomplicated, and the information is concise and clear.

Picture cards

Putting your face on your card – whether, it is a photo, a drawing like a caricature – benefits a contact recognize you the next time she or he sees you. Pictures are describing a service or product, or a benefit your business grants, can help you advertise your business thoroughly than dozens of words. A spatter of color than just plain black and white is often necessary on a picture card as well.

Tactile cards

Other cards are identified not so much by their looks but as by the feels it gives. They may apply nonstandard elements, such as wood or metal, or have different edges, folds, shapes, or embossing. Tactile cards serve to be considerably extra costly than the regular cards since they use non-standard creation processes such as the die cuts. However, for some companies, this more contemporary card may be worth the cost.

Multipurpose cards

A card can take more than just to sell your name and business – it can further serve as an appointment reminder, discount coupons or some additional function. It may also give relevant information that the average person will need. For instance, a hotel may add a map on the back of its card for all guests who are touring around the local area. A card of any sort can be assembled as multipurpose by adding extra features.

Uniquely-owned cards

A fiercely original, imaginative or fantastic show can attract extra attention. Creativity has no bounds – but the sum of money you want to spend. Some samples are cards made out of chocolate or that enveloped out into a tiny box to keep small things inside.